MARKET RESEARCH

Marketing research is "the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

Introduction
The construction industry is the second largest industry of the country after agriculture accounting for 11 percent of India’s GDP. Indian construction industry employs 32 million people and its total market size is estimated at Rs. 2,48,000 crores (35,640 million €). The level of a country’s development is reflected by its infrastructure and the desperate need for infrastructure development has increased the demand of the construction industry in India.
The activities of the construction industry include working on new structures as well as additions, alterations, and repairs to existing ones.
Overview of Construction Industry in India

• India is the second fastest growing economy in the world.
• Construction is the second largest economic activity after agriculture.
• Construction accounts for nearly 65 per cent of the total investment in infrastructure.
• Investment in construction accounts for nearly 11 per cent of India’s GDP.
• €239.68 billion or Rs. 16,747.67 billion is likely to be invested in the infrastructure sector over the next 5 to 10 years.
• Investment into this sector could go up to €93.36 billion or Rs. 6,521.06 billion by FY 2010.
• The real estate and construction sectors received FDI of €216.53 million or Rs. 15.13 billion in the first half of the current fiscal year (2008).

Indian construction industry is large and booming

• The construction industry is the second largest industry of the country after agriculture accounting for 11 percent of India’s GDP
• Construction accounts for nearly 65 per cent of the total investment in infrastructure.
• Due to significant investment opportunities emerging in this industry, a large number of international real estate players have entered the country.
• FDI inflows into this sector are estimated to be between €3 billion or Rs. 209.59 billion and €3.50 billion or Rs. 244.50 billion.