The company name is based on the LATIN translation of the surname of the founder, AUGUST HORSH. "Horch", meaning "listen" in GERMAN, becomes "audi" in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is VORSPURNG, meaning "Advancement through Technology". Recently in the United States, Audi has updated the slogan to "Truth in Engineering". Audi is a member of the "German Big 3" luxury automakers, along with BMW and MERCEDES BENZ, which are the three best-selling luxury automakers in the world.
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