Sunday, July 27, 2014

After World War I, BMW was forced to cease aircraft (engine) production and the company consequently shifted to motorcycle production in 1923, followed by automobiles in 1928–29. In 1959 the automotive division of BMW was in financial difficulties and a shareholders meeting was held to decide whether to go into liquidation or find a way of carrying on. It was decided to carry on and to try to cash in on the current economy car boom. The rights to manufacture the Italian Iso Isetta were bought; the tiny cars themselves were to be powered by a modified form of BMW''s own motorcycle engine. This was moderately successful and helped the company get back on its feet.

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